Helping B2B SaaS companies market effectively
To do so I follow a well-defined product marketing framework for SaaS products.
illustration by Ouch.pics
Things I have learned in Product Marketing
Throughout my 5+ years of career, I have worked with B2B SaaS products and below is what I have done.
Messaging and Positioning
I use messaging and positioning to create interest, create value and drive goals effectively to generate demand and convert visitors to leads.
A clear messaging has helped me educate product users to engage and convert them into successful trial users.
Having a singular messaging across the organization enable sales and other teams to drive the customer to success with a single vision
I create long term content strategy based on deep SEO & market research to generate traffic possible to ramp up over time.
I have enabled my clients and former employers to understand product usage and user behavior to drive product & marketing efforts in the right direction.