Helping B2B SaaS companies market effectively

To do so I follow a well-defined product marketing framework for SaaS products.

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Things I have learned in Product Marketing

Throughout my 5+ years of career, I have worked with B2B SaaS products and below is what I have done.

Messaging and Positioning

I use messaging and positioning to create interest, create value and drive goals effectively to generate demand and convert visitors to leads.

A clear messaging has helped me educate product users to engage and convert them into successful trial users.

Having a singular messaging across the organization enable sales and other teams to drive the customer to success with a single vision

Content Strategy

I create long term content strategy based on deep SEO & market research to generate traffic possible to ramp up over time.

Mar-Tech

I have enabled my clients and former employers to understand product usage and user behavior to drive product & marketing efforts in the right direction.

V. Manhas

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